Founded in 2006, Market Street Sports Group (MSSG) began as the exclusive sponsorship representative for the Pennsylvania Interscholastic Athletic Association (PIAA). Working closely with their executive membership, MSSG created a model sponsorship program that has enabled the PIAA to enhance the student athlete and fan experience at the State Championships.
In an effort to compensate for declining revenues, many school districts have turned to allowing businesses to promote their products and services on campus to help offset budget shortfalls. At several Pennsylvania school districts, MSSG has creatively revolutionized high school marketing by developing relationships with local and regional corporate partners who share the same commitment and vision of enhancing the overall school experience, while allowing cash strapped schools the opportunity to provide programs and courses that they otherwise would not be able to afford. MSSG's packages create a unique blend of family entertainment, client services and tangible results culminating in true partnerships between sponsors, schools and fans.
In the summer of 2013, MSSG was brought in as a sponsorship and in-game entertainment consultant for the USLPro Soccer League’s Harrisburg City Islanders. The Islanders annual sponsorship income has risen each of the past three seasons through MSSG’s involvement.
The MSSG management team has more than 60 years combined experience working in education, sports marketing, corporate sponsorship, graphic design and finance. Using this background and experience, MSSG has the ability to create a turnkey program that allows sponsors to show value for their investments while generating revenue for clients with little to no upfront capital investment.